The Multicultural Media Luncheon, held during the North American International Auto Show Press week in Detroit, Michigan, was created in 2011 by Cheryl Parks Ajamu, Founder and CEO of The Ajamu Group. It is an Academy awards style program honoring the achievements of ethnic groups in the automotive industry; a celebrity with expertise in marketing/branding to diverse consumers is selected as the keynote speaker. The event has been called “The most prestigious event during the Detroit Auto Show Press week” by automotive industry insiders. It is the first diversity themed luncheon created for Detroit Auto Show Press week. Awards are given in the areas of automotive design/engineering, multicultural marketing, community service, social media and the multicultural television commercial of the year. An individual is selected for the Lifetime Achievement award.

Methodology for Award Nominations

An anonymous group of journalists from various ethnic backgrounds submit nominees for each of the award categories. Nominations/nominees are selected based on their campaigns/achievements from the previous year (January September 30). The voting body consists of Business Professionals from outside the automotive industry. The winners are announced during the awards program.



Check out our promotional videos for the Multicultural Media Luncheon!

2019 Multicultural Media Luncheon promotional video

2018 Multicultural Media Luncheon promotional video

2017 Multicultural Media Luncheon promotional video

2015 Multicultural Media Luncheon promotional video

2014 Multicultural Media Luncheon promotional video